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Stages Cycling


Brand Identity

Brand identity for a Indoor Cycling Brand from the United States

Stages Cycling University provides a unique interactive learning experience where attendees receive in-depth cycling education on the world’s best indoor bikes, power meters and Stages Flight.

The redesign of the Stages Cycling University shield concentrates all the elements of the previous brand (The elements that have become "constant and necessary" are its symbol and its characteristic colors) but thinking of the new generations that consume large amounts of information and need to be facilitated the reception of this, that is why this redesign proposal highlights the synthesis of the forms and the performance of the space between them, the simplicity of the typography that helps a quick and clear reading of the words as well as the versatility of the elements that allow the easy printing and reduction; resulting in a simple, elegant and modern brand.

Simple & Easier to read.

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